ADVERTISING CAMPAIGN
for
BENEDICT SCHOOL is an International language school in Naples.
This year Benedict invites me to follow the print adv campaign, the re-design of the web site and the strategy to use Facebook fan page.
One of the main need of the client is to reinforce the brand name.
We chose the words "Ben detto", literally means "Well-told", that they strictly refer to the company name, and they highlight the main theme of the brand.
Then, we started to design the print adv campaign
We decided to compare the Napolitan common sayings to a foreign language.
We stamped thousands of 70 x 100 cm poster representing four different common sayings and we translate them in Spanish, English and French.
We supported the main campaign with other materials, like:
50 units of 300 x 600 cm billboard and 100 units of 300 x 200 cm
and then, some merchandising things ...
Finally: the first commercial of Benedict School introduce the 2015 open day
The napolitan speaking actor is explaining the special offer of the school to a friend
